Social Media Guidelines

For clarity and training contact us at ng.md.mdarng.list.pao@mail.mil or 410-576-6179.

  • Content posted will not be political or discriminatory and will not endorse, or appear to endorse or show favoritism to, non-federal entities. Content or views posted on official sites must reflect U.S. Government policy and may not appear to endorse views contrary to such policy. 
  • State Public Affairs Office will monitor all sites and may require modification and/or removal of content posted in violation of appropriate OPSEC/Information Assurance regulations or policy. 
  • You can always submit content directly to PAO to post on the unit page. 
  • Ultimately the commander’s responsible or what’s on the site. Individuals are required to register as being someone designated to post on social media.​

My leadership wants a Facebook page, what do I do?

​Properly maintaining a social media presence while growing and engaging an audience, is a lot of work. Many sections feel that a social media page is a good idea, not understanding the work involved in frequently posting relevant and timely content. People may be interested in your unit/section and are discouraged from engaging with your page due to it not frequently updated. If you don’t care, they would care. A better option is to send content to the public affairs office for them to post. The MDNG PAO can make recommendations to your leadership and can help you get the site started.​​

Who can start a social media page?


​Elements at all levels, the departments, major subordinate commands, wings, and individual units are encouraged to participate in social media. New sites must be approved by the public affairs office or department director prior to being released. Currently released sites will be reviewed and approved by the public affairs office or department director.​

What if I already have a page started? (Facebook)


​Each new and currently established site requires making the MDNG PAO an administrator and all other personnel will be made editors. Editors and the MDNG PAO will ensure access to the site if any changes are required. Page Roles on Facebook. For other social media outlets, contact the PAO.

What about responding to messages?


​Responding to messages from the public is the editor’s responsibility. Only the MDNG PAO will not respond to threats, hate speech. Stay in your lane and talk on what you know, your expertise. Messages on upper echelon issues should be referred to the MDNG PAO. The MDNG PAO will setup a language filter that automatically hides comments containing certain words. Editors may hide, comments that violate the terms of the page listed in the about section. The terms of the page will be provided/setup by the MDNG PAO and customized to your organization.​

Who should be an admin?

Each unit’s site must have an appointed administrator on record with the PAO. This administrator can be the Unit Public Affairs Representative, readiness NCO, first sergeant, unit commander, etc. Multiple people, full-time personnel, and senior leaders work well too. Contact us at ng.md.mdarng.list.pao@mail.mil or 410-576-6179.

​What happens if I move to a different unit or position?


To prevent the site from being unmanaged or defunct unit sites must allow the MDNG PAO to have admin access to the site(s). The PAO may post content on the page but will not maintain the site on the unit’s behalf. Each site must be a component of official public affairs activities and clearly identifiable through use of official logos and standardized user statement, etc.

​What is the minimum for a social media post?


The minimum is a graphic (photos and/or video) with a basic caption. The caption to go with a photo or video should explain the WHO/WHAT/WHEN/WHERE/(WHY/HOW) of the event. The use of hashtags and tagging (using @) to tag another page or the installation, city, and or county of the event is encouraged

Example: (WHO)#MarylandArmyNationalGuard Pvt. Joseph Snuffy, (WHAT)fires the M2 .50 cal machine gun (WHEN)during July 8-20, 2016, annual training (WHERE)at @Fort Indiantown Gap.

  • In-use Hashtags, within the caption or at the end: #MDGuard, #CitizenSoldiers, #MDArmyGuard, #MDAirGuard, #MDNG, #MDDF, #MEMA, #MDMilitary, #NationalGuard, #MDChalleNGeLife
  • Longform MDNG Specific: #MarylandGuard, #MarylandNationalGuard, #MarylandMilitary, #MarylandArmyNationalGuard, #MarylandArmyGuard, #MarylandAirNationalGuard, #MarylandAirGuard,
  • Generic: #ArmyGuard, #ArmyNationalGuard, #AirGuard, #AirNationalGuard, #ArmyStrong, #Soldiers, #Airmen, #ArmyForLife,
  • Special Hash tags: #BestWarriorCompetition, #SupportTheTroops, #MarylandStatePartnershipProgram