Elements at all levels, the departments, major subordinate commands, wings, and individual units are encouraged to participate in social media. New sites must be approved by the public affairs office or department director prior to being released. Currently released sites will be reviewed and approved by the public affairs office or department director.
Each new and currently established site requires making the MDNG PAO an administrator and all other personnel will be made editors. Editors and the MDNG PAO will ensure access to the site if any changes are required. Page Roles on Facebook. For other social media outlets, contact the PAO.
Responding to messages from the public is the editor’s responsibility. Only the MDNG PAO will not respond to threats, hate speech. Stay in your lane and talk on what you know, your expertise. Messages on upper echelon issues should be referred to the MDNG PAO. The MDNG PAO will setup a language filter that automatically hides comments containing certain words. Editors may hide, comments that violate the terms of the page listed in the about section. The terms of the page will be provided/setup by the MDNG PAO and customized to your organization.
To prevent the site from being unmanaged or defunct unit sites must allow the MDNG PAO to have admin access to the site(s). The PAO may post content on the page but will not maintain the site on the unit’s behalf. Each site must be a component of official public affairs activities and clearly identifiable through use of official logos and standardized user statement, etc.
The minimum is a graphic (photos and/or video) with a basic caption. The caption to go with a photo or video should explain the WHO/WHAT/WHEN/WHERE/(WHY/HOW) of the event. The use of hashtags and tagging (using @) to tag another page or the installation, city, and or county of the event is encouraged
Example: (WHO)#MarylandArmyNationalGuard Pvt. Joseph Snuffy, (WHAT)fires the M2 .50 cal machine gun (WHEN)during July 8-20, 2016, annual training (WHERE)at @Fort Indiantown Gap.